How do you balance long-term and short-term goals?

May 8, 2023 by Mike Manazir – (4-5 minutes)

In June of 1942, the Japanese Navy sought to expand its territorial gains in the Pacific by launching an assault on Midway Island, a strategic location for both the US and Japan. The US Navy, led by Admiral Chester Nimitz, was tasked with defending the island and preventing a Japanese victory that could change the course of the war.

Nimitz faced the challenge of balancing short-term tactical objectives with the long-term strategic goal of defeating Japan. He needed to defend Midway Island in the short term, while also positioning the US Navy for a decisive victory in the long term.

Nimitz decided to take a calculated risk by sending his aircraft carriers to intercept the Japanese fleet. This was a risky move, as the US Navy’s carrier fleet was smaller and less experienced than the Japanese fleet. However, Nimitz recognized that this was a crucial opportunity to strike a decisive blow against the Japanese Navy and turn the tide of the war in the Pacific.

As the Battle of Midway reached its climax, the tension in the air was palpable. Ships and planes were scattered across the vast expanse of the Pacific, each side vying for control of the strategic location of Midway Island.

It was difficult for observers to keep track of the action as planes flew overhead and ships churned through the choppy waves. Explosions and gunfire echoed through the air, adding to the chaos and confusion of the battle.

Suddenly, a deafening roar filled the air as a squadron of US carrier planes descended upon the Japanese fleet. The planes dropped their payloads of bombs and torpedoes, striking several Japanese carriers and setting them ablaze. The Japanese lost four aircraft carriers during the battle; the Akagi, Kaga, Soryu, and Hiryu. These carriers were part of the carrier strike force that had attacked Pearl Harbor just six months earlier.

At that moment, it seemed that the tide of the battle had turned in favor of the US Navy. However, the Japanese were not willing to concede defeat. They launched a counterattack, unleashing a barrage of torpedoes and bombs towards the US carrier fleet sinking an aircraft carrier, the USS Yorktown, a destroyer, the USS Hammann and several other ships.

It was an awe-inspiring and unforgettable experience as the two sides clashed in a titanic struggle for control of the Pacific. The bravery and skill of the sailors and pilots involved in the battle were a testament to the best qualities of military leadership and strategy, as they balanced short-term objectives with long-term goals to achieve a decisive victory. This victory effectively ended Japan’s naval dominance in the Pacific and served as a turning point in the war, even though the war would last another three years.

Balancing important long-term goals with the tyranny of short-term goals vying for priority is a challenge for every leader of every organization. Here are some examples –

R&D Investing vs. Immediate Profits: A company investing heavily in R&D may not see an immediate return on their investment. However, the long-term benefits of innovating, creating new products, improving existing ones, and staying ahead of the competition can be significant. Balancing short-term financial pressures with long-term investment in R&D is essential for businesses that want to remain competitive.

Employee Retention vs. Cost Cutting: In the short term, a company may be tempted to cut costs by laying off employees or reducing benefits. However, this can lead to long-term negative consequences such as loss of morale, decreased productivity, and difficulty attracting new talent. A successful business leader must balance the short-term need for cost-cutting with the long-term goal of retaining skilled employees and maintaining a positive work culture.

Customer Acquisition vs. Customer Retention: A business leader may be focused on acquiring new customers in the short term, but neglecting to retain existing customers can have negative long-term consequences. Satisfied customers can lead to repeat business, referrals, and positive word of mouth, which can be more cost-effective in the long run than constantly seeking out new customers. Balancing the need for customer acquisition with the importance of customer retention is essential for businesses that want to build a strong and loyal customer base.

A leader must balance short-term goals with long-term goals in order to achieve sustainable success. So how do you do it? [ I call it, “having one eye focused on the near term and the other eye focused on the long term.” You must use both eyes!]

Here are some steps leaders can take to balance these goals –

  1. Establish and communicate a clear, well-defined long-term vision. Communicate it to all stakeholders. Let it serve as your guide for all decision-making.
  1. Set achievable short-term goals aligned with the long-term vision. They should be specific, measurable, and time-bound.
  1. Prioritize short-term goals based on their importance and impact on the long-term vision.
  1. Monitor progress towards both short-term and long-term goals.
  1. Make adjustments as needed.
  1. Communicate often with stakeholders to keep them informed about progress. This helps to build trust and ensure that everyone is working towards the same vision. Do not be afraid of over-communicating your vision.

By establishing a clear vision, setting achievable goals, monitoring progress, and making adjustments as needed, leaders can successfully balance these goals and achieve long-term success for their organization.

“Vision without execution is just hallucination.” – Henry Ford

Lead from your heart. Lead to Win.

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