Sherri Attaway

Would You Tell Your Customers the Truth?

November 1st, 2026 by Mike Manazir – (4-5 minutes) Turn harsh criticism into an opportunity to rebuild trust. In 2009, Domino’s Pizza had a problem that no amount of clever advertising could fix. Customers didn’t like its pizza. Some complained that the crust tasted like cardboard. Others compared the sauce to ketchup. Those are painful … Read more

Shared understanding helps good people make better decisions.

October 25th, 2026 by Mike Manazir – (4-5 minutes) How do you manage internal communications? Does your team see the whole fight? Most leaders think the answer is better email, more meetings, or another communication platform. The real issue is deeper. It involves transparency. During the Iraq war, General Stanley McChrystal faced a very hard … Read more

Your Team Is Listening Even When You Don’t Realize It.

October 18th, 2026 by Mike Manazir – (4-5 minutes) One tired evening aboard the USS Nimitz taught me how closely people listen to their leaders. High-performing teams rest on one very important foundation: communication. I was reminded of that one evening while in command of USS Nimitz, a nuclear-powered aircraft carrier with 5,000 sailors aboard. … Read more

Character, Competence, and Consistency Determine Whether People Will Follow You When the Stakes Rise.

October 4th, 2026 by Mike Manazir – (4-5 minutes) How do you build trust and credibility? There is an old leadership story about a bank interviewing a promising young executive. He had everything going for him. Great résumé. Smart. Articulate. Strong references. He had made it through several rounds of interviews and appeared to be … Read more

Values Determine the Strategy

September 27th, 2026 by Mike Manazir – (4-5 minutes) The goal matters, but how you reach it matters more. One of the things the sea teaches you is that in order to get to your destination, speed is not enough. You must shape the course according to weather, obstructions, and other traffic. This is a … Read more

Build Trust Before the Storm

September 20th, 2026 by Mike Manazir – (4-5 minutes) Great leaders protect trust before they have to defend it. On a ship, reputation travels fast. Sailors know which leaders tell the truth. They know which chiefs take care of their people. They know which officers own mistakes and which ones disappear when things get hard. … Read more

A Great Reputation Is Built Before the Crisis

September 13th, 2026 by Mike Manazir – (4-5 minutes) Reputational risk is managed long before the headline. In the Navy, the name on the stern matters. When I commanded USS Nimitz, I knew the reputation of that ship did not belong to me alone. It belonged to every sailor who wore the ball cap, every … Read more

Don’t Wait for the Lawsuit

September 6th, 2026 by Mike Manazir – (4-5 minutes) Legal risk is easier to manage before it becomes crisis. When I commanded a ship, I learned quickly that the commanding officer owns more than the schedule, the mission, and the performance of the crew. I owned the standard. Legal, moral, ethical. Those were my guideposts. … Read more

The Storm Will Test the Plan

August 31st, 2026 by Mike Manazir – (4-5 minutes) Great leaders identify risk early and act before it becomes crisis In June of 2007, I received orders from Admiral Bob Willard to take USS Nimitz to Chennai, India. The port visit was important to the President of the United States as he negotiated a commercial … Read more