August 25 , 2024 by Mike Manazir – (4-5 minutes) At Baxter’s Bricks, where every brick counts and every project matters, Rick Nelson, our indefatigable Chief Operating Officer, finds himself at the helm of an ever-growing portfolio of initiatives designed to make Baxter’s Bricks leaner, meaner, and more profitable than ever. But with great power … Read more

August 18, 2024 by Mike Manazir – (4-5 minutes) The Choices Robert Makes Robert McKenzie sat at his kitchen table, his four-year-old son, Luke, sat beside him, flipping through the pages of his favorite book, Danny and the Choices He Makes. Luke loved how Danny’s choices, whether selfish or considerate, led to different outcomes. Robert … Read more

August 11, 2024 by Mike Manazir – (4-5 minutes) Sarah Thompson, CEO of Baxter’s Bricks, sat in her office and reflected on her next big challenge: supply chain logistics. She knew that the leadership team needed empowerment and innovative solutions to tackle the complex issues plaguing their supply chain. Gathering her top leaders in the … Read more

August 4, 2024 by Mike Manazir – (4-5 minutes) Sarah Thompson, the new CEO of Baxter’s Bricks, knew that her internal communication strategies were proving to be effective, yet that was only half the battle. With the company’s internal morale on an upswing, it was time to revamp the way Baxter’s Bricks connected with external … Read more

July 28, 2024 by Mike Manazir – (4-5 minutes) Sarah Thompson, newly minted CEO of Baxter’s Bricks, stood in front of her bewildered team holding a large, colorful beach ball. The backdrop of the conference room was now adorned with posters that screamed, “Brick by Brick, We Build Dreams!” rather than the usual dreary financial … Read more

July 21, 2024 by Mike Manazir – (4-5 minutes) Baxter Brick’s Success Story Sarah entered the glass-walled conference room of her new domain: Baxter’s Bricks. The air was thick with anxiety. Sarah, freshly minted as CEO, was about to tackle her greatest challenge yet reviving a business teetering on the edge of oblivion. Her mentor, … Read more

July 14, 2024 by Mike Manazir – (4-5 minutes) Public and media relations involve managing the dissemination of information between an organization and the public. This communication process aims to build and maintain a positive Image and foster trust with various stakeholders. How to Do It Wrong United Airlines: In 2017, United Airlines faced a … Read more

July 7, 2024 by Mike Manazir – (4-5 minutes) Leaders are challenged to balance competing demands, such as rationalizing short-term financial performance with long-term strategic growth; managing employee needs against shareholder expectations; aligning company goals with ethical standards and social responsibilities. Leaders must also sustain customer satisfaction while controlling the business bottom line as well … Read more

July 1, 2024 by Mike Manazir – (4-5 minutes) Managing intellectual property is essential for safeguarding a company’s innovations, maintaining a competitive edge, generating revenue, expanding into new markets, attracting investment, managing legal risks, and encouraging ongoing innovation. Businesses that strategically manage their IP can leverage these assets to achieve long-term success and sustainability. Below … Read more

June 23, 2024 by Mike Manazir – (4-5 minutes) Blockbuster was a dominant player in the video rental industry during the 1990s and early 2000s. At its peak, Blockbuster had thousands of stores worldwide and was synonymous with movie rentals. Below, I share how Blockbuster continuing to ignore data over time, eventually led to the … Read more