Sherri Attaway

How do you manage crisis communication?

December 01, 2024 by Mike Manazir – (4-5 minutes) The Brick Chronicles: Cracks in the Wall Sarah Thompson, CEO of Baxter’s Bricks, stared at her phone as it vibrated nonstop. The notifications weren’t good: complaints about their latest eco-friendly brick product was flooding social media, and a local news article was not helping. Baxter’s Bricks … Read more

How do you manage conflicts of interest?

November 24, 2024 by Mike Manazir – (4-5 minutes) The Brick Chronicles: A Conflict of Interest Shakes the Foundation Sarah Thompson, CEO of Baxter’s Bricks received an urgent email from Rick Nelson, her COO. Subject: Immediate Issue – Conflict of Interest Rick didn’t mince words when he walked into her office moments later, his face … Read more

How do you manage virtual teams effectively?

November 3, 2024 by Mike Manazir – (4-5 minutes) The Brick Chronicles Sarah Thompson, CEO of Baxter’s Bricks, leaned back in her chair, sipping coffee as an email from Rick Nelson, COO, popped up. Subject: Virtual Marketing Team is Melting Down – Help. Rick strolled in. “Marketing teams on fire. Deadlines missed, no one’s communicating. … Read more

How do you manage social media and digital marketing?

October 13, 2024 by Mike Manazir – (4-5 minutes) The Brick Chronicles Sarah Thompson, CEO of Baxter’s Bricks, stared at the latest social media report. Despite great products, their online presence was flat. “We’re delivering, Rick,” she said to COO Rick Nelson, “but online, it’s like we don’t exist.” Rick scrolled through their Instagram feed—dull … Read more

How do you promote customer-centricity?

October 7, 2024 by Mike Manazir – (4-5 minutes) Sarah Thompson, CEO of Baxter’s Bricks, stared at her screen. One of their biggest clients had sent feedback: “It feels like you’re not listening to what we need.” She shared the email with Rick Nelson, COO, the next morning. “We’ve been so focused on growth—innovating, expanding—but … Read more

How do you create a culture of accountability?

September 29, 2024 by Mike Manazir – (4-5 minutes) Sarah Thompson, CEO of Baxter’s Bricks, sat at the head of the conference table reviewing the latest quarterly report. Profits were down, deadlines were missed, and projects were over budget. A note from the finance team caught her eye: “Missed deadlines due to lack of follow-through.” … Read more

How do you balance conflicting interests?

September 22, 2024 by Mike Manazir – (4-5 minutes) Leaders are challenged to balance competing demands, such as rationalizing short-term financial performance with long-term strategic growth, managing employee needs against shareholder expectations and aligning company goals with ethical standards and social responsibilities. Leaders must also sustain customer satisfaction while controlling the business bottom line as … Read more

How do you effectively manage environmental impact?

September 1, 2024 by Mike Manazir – (4-5 minutes) The Brick Chronicles At Baxter’s Bricks, the future isn’t just about stronger, more efficient production—it’s about sustainability. And no one understands this better than Tom Jenkins. As the Environmental Impact Manager, Tom reports directly to Rick Nelson, the COO, and is spearheading one of the most … Read more